Georgia Southern branding graphic

SOAR BEYOND

Elevating the Georgia Southern Brand

Soar Beyond is Georgia Southern University’s brand promise—an invitation to rise, grow and push past limits. It reflects the strength, resilience and momentum that define Eagle Nation. Built on our values of curiosity, courage, care and connection, SOAR BEYOND captures what it means to learn, lead and thrive here. Whether you’re shaping the future, solving real-world problems or pursuing your passion, the brand empowers us to tell our story boldly, with purpose and pride.

“Soar Beyond is more than a campaign. It’s our promise to show the world who we are—bold, curious and unstoppable.”

Brand Portal & Toolkit

Your go-to hub for maintaining Georgia Southern’s bold, unified look. Access official logos, fonts, templates and more—all designed to help you create materials that reflect the university’s identity with consistency and confidence. Whether you’re building a flyer, a web page or a campaign, these resources ensure you’re always on brand.

A brand banner reading Beyond Success adorns a lightpole on a tree-lined campus walkway.

Visual Identity: Core Colors

Blue, White, Fight Fight!

The iconic colors that lead the charge. Bold. Timeless. Unmistakably Georgia Southern.

  • GS Navy

    #001344
    RGB: 0 19 68

  • White

    #FFFFFF
    RGB: 255 255 255

The Finishing Touch

These hues bring balance, accessibility and flexibility to our brand system.

  • Logo Gold

    #9A8348
    RGB: 154 131 72

  • Accessible Gold

    #B9832D
    RGB: 185 131 45

  • Athletic Grey

    #A5ACAF
    RGB: 165 172 175

Special Use Only

Primarily reserved for University Communications & Marketing use, these accent colors add bold emphasis when used sparingly and intentionally.

  • Apple Green

    #9EB000
    RGB: 158 176 0

  • Sky Blue

    #68CAEB
    RGB: 104 202 235

  • Amber

    #F3BB05
    RGB: 243 187 5

  • Silver

    #B4AEA8
    RGB: 180 174 168

  • Rose

    #ED2780
    RGB: 237 39 128

Our Voice

Confident. Optimistic. Youthful.

Georgia Southern’s voice is conversational and direct—empowering yet grounded. Whether you’re writing headlines or social content, the tone should inspire pride, connection and momentum without being formal or overly corporate.

Messaging Tips:

  • Lead with action words: Soar. Build. Lead. Discover.
  • Stay student-centered: Focus on transformation and outcomes.
  • Avoid jargon. Use real, powerful language.
  • Use subheads and CTAs to reinforce campaign ideas like “Soar Beyond.”

Headline Toolkit

Use “Soar Beyond” Flexibly.

To avoid repetition and keep content fresh, adapt the phrase across styles:

  • Concept-ForwardSoar Beyond the Classroom
  • Concept-IntegratedElevate Your Career. Soar Beyond with an MBA.
  • Concept-SubtleMake Moves. Go Farther.
  • Context-DrivenExperience the Eagle Advantage

Photography & Design Style

Photography Style

Use photos that feel authentic, energetic and hopeful. Choose imagery showing:

  • Engaged students in real settings
  • Confident, approachable portraits
  • Natural light and diverse representation

Design Elements

  • Bold text that breaks frames or overlaps imagery
  • Masked photos layered across content sections
  • Use framing boxes to emphasize copy or create visual hierarchy

Soar Beyond in Action

See how Georgia Southern’s brand comes to life across campus and beyond — from banners and viewbooks to social media graphics and signage.

Georgia Southern banner wraps around Russell Union rotunda reading 'Soar Beyond Success' with a student and bald eagle.
Soar Beyond branding displayed on the Russell Union rotunda, featuring bold typography, a student leader and Georgia Southern’s eagle.
Exterior of the Russell Union with large Soar Beyond posters reading 'Beyond Boundaries' and 'Beyond Expectations' showing confident students.
Large window posters feature Georgia Southern students as part of the Soar Beyond campaign outside the Russell Union.
Williams Center windows show Soar Beyond banners with students in lab and legal settings, reading 'Beyond Dreams' and 'Beyond Success.'
Soar Beyond window graphics at the Williams Center spotlight Georgia Southern students in STEM and public service disciplines.